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When running promotions, discount and coupon codes are among the most powerful tools a direct-to-consumer (DTC) brand or retail chain can leverage. But used poorly, coupons can erode margins or even encourage abuse; used well, they drive loyalty, increase average order value, and help segment customers. One particularly effective tactic is unique single-use discount codes . These are codes generated in bulk but restricted to be used only once per customer, ensuring ex

Running an ecommerce store that serves customers across different countries brings many rewards — and unique challenges. One critical feature for maximizing sales and customer loyalty internationally is a coupon tool that supports multi-currency discounts , international promo codes , and localized coupons . Getting this right can boost conversion rates, segment your audience effectively, and reduce fraud — but the devil is in the details. In this article, we'll ex